Approach
Four steps.
Artifacts, not meetings.
Every step ends with something you can read, react to, and keep — whichever firm you eventually hire.
Discover
Audit what exists: content, analytics, URLs, competitors, constraints. Output: a written brief you could hand to any firm — with the numbers filled in.
Define
Structure before style: sitemap, page inventory, success measures. Output: a spec with counts — pages, templates, revision rounds.
Design
Design in the open: direction, then system, then screens — reviewed at each gate with live previews, not static promises.
Deliver
Build, test, ship, and hand over: source, credentials, and documentation are yours. Launch is a checkpoint, not the finish line.
AI tooling accelerates steps 01–03 inside a reviewed process; judgment and sign-off stay human. See our approach for the disclosure in full.